Background
SparkEd Innovations , a platform for sales representative training, approached BNMA to develop a solution that would allow sales reps to engage with AI-generated avatars, receive personalized feedback, and ultimately improve their customer relationship skills. BNMA was selected for their technical expertise, cultural fit, and alignment with SparkEd’s vision to revolutionize sales training through innovative AI-driven technology.
The Challenge
Spark EdInnovations required an MVP that would demonstrate the full capabilities of their unique platform while also laying the groundwork for future expansion. The project had three core objectives:
- Deliver an MVP Ready for Market: The client needed a fully functional, market-ready MVP that could showcase the platform’s value to early adopters and investors.
- Develop an End-User Platform: This platform would enable sales representatives to interact with AI-generated customers, providing them with real-time feedback to enhance communication and soft skills.
- Create a Backend Platform for Managers: To support coaching efforts, SparkEd required a backend that would offer managers insight into individual and team performance, streamlining the coaching process with data-driven insights.
BNMA's Solution
SparkEd chose BNMA over other vendors for their deep commitment, high ratings, and reputation for transparent communication. A dedicated team of 6-10 BNMA professionals collaborated with SparkEd on every phase of the project, delivering the following:
- End-to-End MVP Development: BNMA led the entire development of SparkEd’s MVP, ensuring a seamless and user-friendly experience for sales reps. The product was built with scalability in mind, laying the foundation for future upgrades and new features.
- Intuitive Web and Mobile Interfaces: The platform was designed with an engaging, easy-to-navigate UI, allowing sales reps to interact effectively with AI avatars and receive constructive feedback.
- Robust Backend for Managerial Insights: BNMA developed a backend system that provided managers with comprehensive insights into team performance. The backend dashboard allowed managers to track progress, pinpoint training needs, and reduce their workload through data-supported coaching.
- Website Landing Page and Onboarding Support: BNMA also created SparkEd’s landing page to support the platform launch and provided extensive guidance on project-related tools and platforms, enhancing operational efficiency for SparkEd’s CEO.
“What impressed me most about BNMA Inc was their exceptional communication and unwavering dedication to supporting my journey as a founder. With other vendors, updates were often minimal and limited to scheduled calls. In contrast, BNMA provided clear, ongoing communication about current progress, completed tasks, and areas where my input was needed.“
Katherine Nguyen, SparkEdInnovations.AI
Results
BNMA’s dedication to quality and responsiveness led to outstanding results for SparkEd:
- Improved User Engagement: The user-friendly platform enabled sales reps to easily interact with AI-generated avatars and receive targeted feedback, improving their customer interaction skills.
- Enhanced Managerial Efficiency: With real-time performance insights, managers could deliver focused coaching, eliminating guesswork and reducing administrative overhead.
- On-Time Delivery and Budget Alignment: BNMA met all project milestones within the agreed timeline and budget, ensuring SparkEd’s product launch was smooth and successful.
Technologies Used
- Frontend: ReactJS for web application, Swift for iOS, and Kotlin for Android.
- Backend: NodeJS and Express for API development.
- Database: PostgreSQL for data storage and management.
- Notifications and Analytics: AWS services for push notifications and analytics.
Conclusion
This case study demonstrates BNMA’s capacity to support first-time founders with comprehensive development and launch services. By providing an MVP that met high standards of functionality and user experience, BNMA enabled SparkEd Innovations.AI to bring their product to market with confidence. BNMA’s commitment to transparent communication and customer success fostered a strong partnership, making them an invaluable part of SparkEd’s journey.
